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Hadden

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An Illinois farmer made so much money this year he made loan payments on one tractor a year in advance and exchanged some older ones for newer models. An Iowa farmer upgraded his combine and also paid off debt, while an elderly Oregon farmer poured into retirement funds a bundle of his

$

2 million take from a well-timed sale of much of his turf and equipment.

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Launched in 1923 by two young Yale graduates, Briton Hadden and Henry Luce, Time Magazine supplied information to busy middle-class professionals in a style that was condensed, lively and opinionated. Six years later, Hadden died and Luce became editor-in-chief. With the addition of Life, Fortune, and (much later) Sports Illustrated to the portfolio of Time Inc., he re-invented magazine journalism in an age of specialization. By the late 1930s, only William Wrigley had his name printed on more pieces of paper.

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