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Style Scene: New boutique in the Deco District plus makeup tips, trunk shows

Style Scene: New boutique in the Deco District plus makeup tips, trunk shows

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Julee March has brought fashion and flair to downtown Tulsa’s Deco District with the opening of Jules Boutique at 525 S. Main St.

The new shop includes women’s apparel, accessories, jewelry, gifts and much more, including a personalized executive shopping service and fresh flowers by Toni. And coming soon, “Men’s Essentials,” described as a selection of men’s white and blue dress shirts and ties for those last-minute meetings or that “Oops, I spilled coffee on my shirt” moment.

“With more people living downtown, I thought now might be the right time to do something like this,” said March, who went through two company downsizings and a company closing before deciding to venture out on her own.

“I decided to go to work for myself, and that way, if the company closed, it was nobody’s fault but my own,” said March, who relied on the support of her husband, Ken, and friends to get the business up and running. It just opened last week.

“If you’re going to start a business, it’s always good to have friends and family to support you,” said March, who lives in Skiatook. “One neighbor volunteered to create my logo. Another neighbor has been very generous in his time and engineering expertise in helping put the boutique together. And, of course, my husband who, without his help and support (both financially and physically), I couldn’t have made this happen.”

The boutique offers a variety of clothing for all types of women and lifestyles — mainly work attire but some casual — and lots of color, she said. The clothing lines she carries include Alberto Makali, Christine Alexander, Clara Sunwoo, Damee, Entro, Finley, Hem and Thread, Jess & Jane, Llove, Multiples, Scully, Simply Noelle, Spanx, Stella & Jamie, Surrealist, Vocal and Yest.

And, if a customer has a particular designer or type of clothing, they would like to shop, March will seek it out the next time she goes to market. She also has lots of gift ideas and some fun collegiate sweaters, gloves and scarves.

She also carries accessories, shoes and boots to complement outfits. Jules Boutique is also the only shop in Oklahoma that carries L’artiste hand-painted shoes from France.

“A boutique is a little more expensive, but I carry one of each size so you won’t see someone else wearing the item. You can be a little more unique.”

The shop is open from 11 a.m. to 6 p.m. Monday-Friday, but March is thinking about opening perhaps once a month on Sundays during lunchtime for the after-church crowd and setting up events like a girls night out.

“People can contact me, and we can do that with wine and appetizers so they can bring their friends, try on clothes and have fun,” March said. “I’m open to that.”

She can be reached at 918-630-6367 or through her website,

Right now, construction is delaying an official grand opening, but it’s coming.

“I’m in the Park Center Building, and you have to come through the lobby until they put in my door on Sixth Street. That should be happening this week.”

Her shopping service will cater to the executive woman who doesn’t have time to shop or doesn’t like to shop, she explained. All that is required is a five-minute meeting with the client to determine sizes, color and style preferences, and then they can meet again the next day to review a hand-picked selection of clothing. Perfect for the downtown working woman.

“My only mission statement is that I want to serve downtown.”

Just for guys

On a Whim is holding a “Just for Guys” event Thursday to help men find the perfect gift for the women in their lives. The staff will help check off everything on her wishlist while the customers enjoy beer and snacks, plus free gift wrapping.

It’s scheduled from 10 a.m. to 6 p.m. at both locations — 3524 S. Peoria Ave. in Brookside’s Center One and at 9146 S. Yale Ave.

Get the look

Do you want the look you’ve seen on celebrities but you just can’t get your makeup to look the same no matter what you do? There’s a reason — professional makeup artists. Here are some tips from makeup artists that you need to know, courtesy of

Powder away: Celebrity makeup artists like Monika Blunder use loose powder for much more than completing a look. It also works as a dry shampoo or you can sprinkle some between coats of mascara to thicken your lashes.

Balms away: Makeup artist Daniel Martin uses lip balm as a highlighter, to blur out eyeshadow for a soft look and as a cream blush — tap it on cheeks after applying blush and blend out for a dewy look. Even Chapstick will work — it can also be used to soften dry elbows.

Dilute with moisture: To make any product more luminous, makeup artists add facial moisturizer, according to The key is to use a light, blendable one that mixes with foundation, concealer or even eye shadow or blush.

Add texture: A tip from New York Fashion Week: To make lips look velvety, dab your finger in blush or a warm-colored eye shadow and pat over lips. Set it with a makeup-setting spray.

Go to the matte: If you find you have used too much concealer or foundation, the look can resemble cake. Diffuse those harsh lines and texture with a spritz of facial mist. Always tap, not rub, on concealer.

Deal with dryness: To counteract dry skin that comes with winter, when applying foundation over dry skin, makeup artist Edward Cruz uses a Beauty Blender “to dab and blend” a small amount of face oil over problem areas.

Sunset eyes: Make your bronzer do double duty. Makeup artist Carissa Ferreri sweeps bronzer over the eyelids for a “barely-there” wash of color. It will make your eyes pop.

Go red: If you don’t have any peach-toned concealer to cover up under-eye bags, makeup artist Kathy Jeung suggests taking a matte red-orange lipstick and mixing it with a light-toned everyday concealer to neutralize those dark circles.

Wax on: Use a clear wax brow pencil to line your lips. It stops feathering and fading when you can’t find your lip liner in that makeup bag or drawer.

Lash out: To get the thickest eye lashes, stack two light, thin false lashes on top of each other, making sure to keep the bands thin so it looks natural, courtesy of makeup artist Daniel Chinchilla. His other tips include looking down when you first curl your lashes, then apply mascara, wait for it to dry and then curl again and apply another coat of mascara. He also suggests using a lighter, more natural mascara first and then a thickening mascara.

Trunk shows

Several Moody’s jewelry designer trunks shows are scheduled at the Utica Square location:

  • Tuesday and Wednesday:
  • Jude Frances
  • Thursday and Friday:
  • Meet Charles Krypell and see his collections

Supreme Jewelry, Wednesday and Thursday at Sheridan Road at 51st Street; Friday and Saturday at 68th Street and Memorial Drive and Dec. 21-22 at Utica Square.

Rita Sherrow 918-581-8360


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