Mother Road Market is getting a sister development.

Lobeck Taylor Family Foundation announced Friday that it will be building a new retail complex just north of the $5.5 million food hall the nonprofit opened in November.

The $1.5 million Shops at Mother Road Market, to be located on the southwest corner of South Lewis Avenue and 11th Street, will feature five retail spaces occupied by a blend of new and established local concepts.

“We built Mother Road Market because we envisioned restoring the vibrancy and innovation that existed along Route 66 in Tulsa during its heyday,” LTFF CEO and President Elizabeth Frame Ellison said. “We want to turn 11th Street from a collection of places into a destination that appeals to the interests of all types of people.”

The new development will modernize and expand an on-site building, which most recently housed a Boost Mobile shop.

“Feedback from visitors from Mother Road Market showed us that we need more retail offerings to complement the retail we already have,” Ellison said. “…We believe the Shops at Mother Road Market are going to give customers what they want while also continuing to inspire the culture of entrepreneurship along Route 66.”

Since MRM opened, it has hosted 320 community events and 63 companies at The Vault, the facility’s pop-up venue, Ellison said. More than 250,000 people have visited the food hall, and entrepreneurs there have generated more than $5 million in revenue, she said.

Scheduled to open in the spring, Shops at Mother Road Market will complement the shopping experience offered at MRM. Shop spaces available will range from about 575 square feet to 1,500 square feet. Shops at Mother Road Market will also add roughly 32 parking spaces and a patio on the south side of the development.

Two of the five spaces for lease will be reserved for retail businesses in operation for at least three years, with the remaining slots held for new start-up ventures. The leasing process for those three spaces will involve a competition that includes filling out an application, demonstrating proof of concept with a pop-up opportunity at The Vault inside Mother Road Market and taking advantage of partner organization programming.

The new tenants will be announced in conjunction with the one-year anniversary of Mother Road Market in November. Winners of the competition for the three startup spaces will receive business mentoring, coaching to receive a Kiva Tulsa loan to support startup expenses, a one-year membership at 36 Degrees North and a three-year lease agreement with subsidized rent for the first year of operation. More details on the competition can be found at

“The Shops’ leasing competition will give us the opportunity to utilize LTFF’s pipeline of entrepreneurial programming and tie those resources together to launch start-up retailers,” Ellison said. “… As an organization, LTFF wants to continue to decrease barriers for success for local entrepreneurs, and the Shops at Mother Road Market is our next step in accomplishing that mission.”

People interested in the leasing competition or leasing one of the two spaces reserved for established businesses should visit

Rhett Morgan


Twitter: @RhettMorganTW

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