Apple removed Parler, the alternative social media platform popular with conservatives, from its app store on Saturday. "[T]here is no place on our platform for threats of violence and illegal activity," the iPhone maker said.
Apple notified Parler of its decision in a message that said it had violated the company's app store terms.
"The processes Parler has put in place to moderate or prevent the spread of dangerous and illegal content have proved insufficient," Apple told Parler. "Specifically, we have continued to find direct threats of violence and calls to incite lawless action in violation of Guideline 1.1 - Safety - Objectionable Content."
Apple's notice said Parler's responses to an earlier warning were inadequate, including Parler's defense that it had been taking violent rhetoric on its platform "very seriously for weeks" and that it had a moderation plan "for the time being," according to Apple.
"Parler has not taken adequate measures to address the proliferation of these threats to people's safety," Apple said in a statement to CNN Business. "We have suspended Parler from the App Store until they resolve these issues."
Apple's decision follows a similar move by Google to drop Parler from the Google Play Store, and after Amazon has come under pressure by its own employees to stop hosting Parler's website on Amazon Web Services.