Whether it’s business or community involvement, Tina Parkhill believes in going all out.
“I’m a passionate person,” she says. “That’s just the way I am.”
Parkhill is going to need a lot of passion in the year ahead.
As owner of Parkhill’s South Liquors and Wine, 10018 S. Memorial Drive, she is among those who will be coping with substantial changes to the state laws governing their businesses in the year ahead.
As president of both Family & Children’s Services and Leadership Tulsa, Parkhill will be leading two influential but very different nonprofits.
“People often ask me how to get involved,” Parkhill said. “I tell them they have to decide where they have a passion to serve. If they don’t have the passion, they won’t have the energy.”
Parkhill is also active in organizations such as the Oklahoma State University Alumni Association and bART Center for Music and, with husband Lance Parkhill, is chairing the Youth Services of Tulsa Blank Canvas event.
For her work, Parkhill was cited as the 2017 Outstanding Volunteer Fundraiser by the Association of Fundraising Professionals of Eastern Oklahoma.
“I have a knack for fundraising,” she said. “I don’t mind picking up the phone and asking people for money.”
Then, with a chuckle, she added, “I’m sure some people send my calls straight to voicemail.”
Parkhill said her sales background makes fundraising easier. She began, just out of college, representing Ernest and Julio Gallo wineries in the Tulsa area.
She soon moved into other jobs, but a change in state law allowed her to return to wine and spirits.
Lance Parkhill’s family has long owned one of Tulsa’s largest liquor stores; but until 2008, ownership of such businesses was limited to one per household.
Now the limit is two, which led to the opening of Parkhill’s South, owned by Tina. Additional changes will soon allow two stores per owner, although it is unclear how that will affect Parkhill’s.
Other changes, such as allowing grocers and convenience stores to sell wine and beer, are expected to affect traditional liquor retailers. But liquor stores will retain exclusive rights to spirits, will be able to sell non-alcohol items for the first time and will be able to refrigerate their products.
Parkhill said those changes will probably affect her business and those of other retailers, but she believes service, value and selection will ultimately win out.
“For me, the glass is always half full,” she said.