Valley National Bank on Monday announced it will change its name to Vast Bank.
The Tulsa-based bank is rebranding in an effort to reflect its new emphasis on enhanced services to meet changing consumer expectations.
“We want to be the bank that helps people realize their dreams, build their visions and create great things for our community,” said Chairman Tom Biolchini in a letter to the bank’s customers.
“We realize that today’s banking needs and expectations are quickly changing, and ‘Vast’ captures our desire to meet these emerging needs by being a trusted partner that is savvy, bold, tech-forward and also surprisingly easy to do business with.
“Moreover, in the digital age of social media, we are now often confused with another Valley National Bank in New Jersey. For multiple reasons, it is time for a change.”
Valley National Bank, founded by Bob Biolchini in 1982, will begin the rebranding in March.
Customers can expect to see the new name and logo on current Valley National buildings, documents and online platforms.
All current branches will remain open and the ownership and leadership will remain in place once the transition to Vast Bank is complete, which is expected to be in May.
“While our desire to support and empower the community has always been present — today it is bursting at the seams,” said CEO Brad Scrivner. “Two years ago, we began a transformation that is evolving our business to meet the changing needs of our customers and communities. Customers can expect everything from better apps and innovative products to streamlined underwriting and faster loan processing.”
The bank has three Tulsa locations as well as branches in Bixby, Catoosa, Collinsville, Ketchum, Langley, Oologah and Owasso.
The bank started work on its new downtown offices in June. Construction of the six-story, 100,000-square-foot building is expected to be complete in the latter part of 2019.