Amazon’s stock is soaring as it joins the trillion-dollar club alongside Apple, Microsoft and Alphabet, the parent company of Google and YouTube. The buy-anything-you-need site is even moving into our lexicon. Rather than risking a trip to the store amid the pandemic, we say, “I’ll Prime it.”

Amazon’s chief competitor Walmart isn’t sitting idle. The retail giant is rumored to be launching Walmart+. Not only is Walmart+ cheaper than Amazon Prime, but it also has a slew of other benefits you can quickly learn about here.

Seeing as you’re spending more money and time on Amazon than ever before, let’s make sure your public profile is locked down.

Yes, you have an Amazon public profile

As an Amazon shopper, you have a username and a password. That’s standard for any site. You may not realize that as an Amazon customer, you also have a profile visible to other Amazon users.

Your public profile is created automatically, regardless if you want it, and it contains your comments and any ratings that you have left on products purchased on the site. If you reviewed any food delivered through Amazon Restaurants, those reviews are also visible even though they shut down this service last year.

Your biographical information and other site interactions are also posted to your profile.

Thankfully, your public profile doesn’t include your purchases or browsing history, but it’s still very informative.

To control what is visible on your public profile, follow these steps:

1. Sign-in to your Amazon Account. Click Accounts and Lists.

2. Under Ordering and shopping preferences, click Your Amazon profile.

3. Click the orange box marked Edit your profile.

Here, you’ll see Edit profile and Edit privacy settings.

Spend time here and look around. You can select various options to review, such as your about me section, shopping lists, wish lists, any pets you added, etc. Be sure that you check your community activity section, too. I recommend you anonymize as much information here as you can.

Be sure to make your lists private

There are two main lists on Amazon: the Shopping List and the Wish List. Many people use their Wish Lists for gift ideas, but we often use Wish Lists as a log of items we don’t want to forget.

The trouble is that anyone in the world can find your Wish List by searching your name. Granted, if your name is “John Smith,” you may not be easy to pinpoint. But if strangers find out where you live, they may deduce and identify your profile.

To check the privacy settings of your Amazon Shopping and Wish Lists, follow these steps:

1. From in the Ordering and shopping preferences, choose Manage your lists.

2. Make sure the Your Lists tab is selected. Hover over the three dots next to Send list to others on the top right, then select Manage list.

3. Here, you can change your list details like your list name, the name of the recipient, email, birthday, and privacy.

4. To change the list’s privacy settings from Public, simply select Private on the drop-down box next to Privacy.

You’re not done yet. This next step is very important.

See what Amazon public profile looks like to others

Finally, let’s be sure your Amazon profile is protected correctly.

1. Sign-in to your Amazon Account. Click Accounts and Lists.

2. Under Ordering and shopping preferences, click Your Amazon profile.

3. At the top, there is a notice that this is your private view of your profile. Adjacent to that is an option to See what others see.

Be sure to click that so you know exactly what personal information you are allowing to be public knowledge to any Amazon shopper.

Stop Amazon from tracking your browsing

Amazon also tracks all your browsing activity by default. The company saves your searches, including items you recently viewed and product categories you browsed. All of this information helps Amazon create targeted ads. Although your browsing history is hidden from the public, you may find this habit unsettling.

Here’s how to stop Amazon from tracking your browsing activity.

1. Log in to your account at Amazon.com.

2. Look directly under the Amazon search bar, click Browsing History.

3. On the next page, click the Manage history drop-down arrow. Click Remove all items from view. You can also remove specific items from your browsing history.

4. Toggle Turn Browsing History on/off to Off.

Meanwhile, you can also turn off personalized or targeted ads, which many customers find eerie and exasperating.

Here’s how to turn off targeted ads on your browser:

1. Sign-in to your Amazon Account. Click Accounts and Lists.

2. Under Communication and content, click Advertising preferences.

3. On this page, select Do not show me interest-based ads provided by Amazon.

Listen to Kim Komando’s show from 1-4 p.m. Sundays on KRMG am740 or fm102.3. Read her columns or get her newsletters at komando.com.


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{&endstyles}Listen to Kim Komando’s show from 1-4 p.m. Sundays on KRMG am740 or fm102.3.

Read her columns or get her newsletters at .